Blog #5: Tailgater :30 | Allstate Mayhem



    The ad "Tailgater :30" uses a number of rhetorical elements in order to persuade viewers to consider purchasing Allstate insurance. One of the main elements used in the ad is logos, or an appeal to logic and reason. The ad seeks to persuade viewers that accidents can happen at any time, and that having Allstate insurance can help protect them in the event of an accident. By depicting Mayhem as a reckless driver who causes an accident, the ad seeks to emphasize the importance of having reliable insurance coverage.

    Another rhetorical element used in the ad is ethos, or an appeal to credibility and authority. Allstate is a well-known and respected brand in the insurance industry, and uses this reputation in order to persuade viewers that Allstate is a reliable and trustworthy choice for insurance coverage. By presenting Mayhem as a character who represents the risks and dangers of driving without insurance, the ad uses ethos to persuade viewers that Allstate is a responsible and necessary investment.

    The ad also employs pathos, or an appeal to emotion. By depicting Mayhem as a dangerous and aggressive driver who puts others at risk, the ad creates a sense of fear and concern in viewers. This emotional appeal is further emphasized by the dramatic music and sound effects used throughout the ad. By evoking a sense of fear and vulnerability, the ad seeks to persuade viewers that having reliable insurance coverage is essential for their safety and peace of mind.

    Allstate also promotes safe driving habits with the ad by showing the consequences of Tailgating. Allstate being a insurance company they most likely value safety over anything, and there was probably a surge of accidents related to tailgating causing Allstate to create the ad. 

    The "Tailgater :30" ad for Allstate insurance uses a combination of rhetorical elements in order to persuade viewers to consider purchasing their insurance coverage. By using Mayhem as a character who represents the risks and dangers of driving without insurance, the ad emphasizes the importance of having reliable insurance coverage. Additionally, the ad leverages Allstate's reputation as a credible and trustworthy brand, while also creating a sense of fear and concern in viewers through its use of pathos.

Comments

Post a Comment

Popular posts from this blog

Blog #6: Are Conspiracy Theories Good?

Image
       Conspiracy theories have been around for centuries like the Salem Witch Trials. Innocent women accused of Witchcraft were murdered based on the beliefs of men. But they have gained more attention in recent years due to the rise of social media and the internet. These theories can be defined as an explanation or interpretation of events or situations that involve secret and powerful groups or individuals acting against the common good. While some may believe that conspiracy theories provide a way to uncover hidden truths, they can also have dangerous consequences. In this blog post, we will explore the dangers and benefits of conspiracy theories.       Conspiracy theories p romote mistrust and paranoia.  Conspiracy theories can create mistrust and paranoia in people, making them believe that the world is not as it seems. This can lead to feelings of isolation and fear, and ultimately cause harm to individuals and society as a whole.       Conspiracy theories are often based on
Read more

Blog #8: What secretly happened after WW2?

Image
    Operation Paperclip      WW2 was a both interesting and tragic time in our past. Also, one thing many people undermine is that much of the facts is foggy and many things happened under the nose of the U.S. public. One of those things was Operation Paperclip      Operation Paperclip was a top-secret program conducted by the United States government in the aftermath of World War II, which aimed to recruit Nazi scientists and engineers for employment in the US military and intelligence agencies. The program was launched in 1945 and continued until 1957, during which time over 1,600 scientists and technicians were brought to the United States, despite their past association with the Nazi regime.        The origins of Operation Paperclip date back to the final months of World War II when it became clear that the United States was going to be the primary superpower after the war. At the time, the United States was keen to gain access to the scientific and technological expertise of Na
Read more

Blog #2: Mystery Mother Culture in Mesoamerica

Image
Mystery Mother Culture in Mesoamerica      So every one is heard of the Aztecs and Mayans. Mesoamerican cultures, that they themselves are shrouded with mystery. But no one has heard of the culture that came before them. "The Olmecs." No one actually knows who they were, accept where they inhabited, and what relics, and artifacts that were left behind. In fact the word Olmec/Omectl actually means rubber. Therefore they've also been coined the name "Rubber People".      The Olmecs were the earliest advanced Mesoamerican culture to rise about 1600 BCE to around 350 BCE. The Olmecs where mainly know for these massive stone heads found across the lands they inhabited. But they also had a writing system, art, alters, steles, and their own religion. In fact, the infamous Mayan Calendrer comes from the Olmecs. There have been two major schools of thought with what happened to the Olmecs, but it's widely believed the Olmecs have influenced the Aztecs, and the Mayan,
Read more